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NEWS – Allison McCarthy Named BCHL Marketer Of The Year

For Immediate Release

Trail, British Columbia (June 7th, 2022) – The Trail Smoke Eaters are excited to share the news that Smoke Eater staff member Allison McCarthy has been named the BCHL’s Marketer of the Year!

This league award, which is decided by fellow marketers and league staff. The criteria for Marketer of the Year includes:

  • Professionalism
  • Marketing impact on their team and on the league
  • Creativity
  • Willingness to work as a team
  • Overall representation of the BCHL

“On behalf of the Trail Smoke Eaters I would like to congratulate Allison McCarthy on being named Marketer of the Year. Allison is vital in all areas of the Smoke Eaters organization. Specifically to this award, Allison has built our game night experience to Smoke Eaters home games to what we believe is the best in house experience in the BCHL. This recognition is long overdue.” – Director of Hockey Ops Craig Clare

“Allison personifies what a sports marketer should be,” said Barry Douglas, Vice President of Business Operations and Governor for the Chilliwack Chiefs as well as the Chairman of the BCHL’s Marketing Committee. “She is creative, has a team mentality and a passion to fill the Cominco Arena with Smoke Eaters fans”

The Trail Smoke Eaters would like to congratulate Allison on this achievement!